Not only did I come up with the concept for The Oakheart Express campaign, but I also got to bring it to life through design. The campaign follows Oakley, their squirrel mascot, traveling from Chelmsford to Colchester, Mersea, Bury, and Sudbury, spreading cheer, helping families find their dream homes, and collecting donations for local food banks.
To support this story, I designed a bold, attention-grabbing billboard at Colchester North Station roundabout, eye-catching social media graphics, engaging Rightmove banners to extend the campaign’s reach and a range of print collateral.
Each element combined playful, festive storytelling with strategic placement, reinforcing Oakheart’s community values and inspiring local support during the holiday season.
