Hey Tendring is a new tourism Instagram page designed to showcase everything the Tendring district has to offer, from beaches and food spots to hidden local gems. The platform aims to attract a wide audience, encouraging exploration and boosting visibility for local businesses.
I developed the full brand identity, creating a modern and sophisticated look with a playful touch through expressive calligraphy. The neutral colour palette ensures the branding works across all seasons and appeals to a broad audience. The identity combines this calligraphy with bold letterpress-style typography, resulting in a visual language that is both versatile and distinctive.
The final brand suite includes a primary logo, secondary logo variations, and a logo mark, designed to work seamlessly across the Instagram page and other digital touchpoints. Working on Hey Tendring was a fantastic project, and it’s been exciting to create a visual identity that helps celebrate and elevate the district.
